Jun 21, 2022
In General Discussion
Much on the consuming public. out of 5 brands have modified their style to adapt to the new consumer Consumer goods companies are the ones that most have to adapt their corporate image to the new times since their results are linked to usa phone list tastes Tags marks consumers strategy read later favorites 0 ads udima.es UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online. Brands usa phone list to mass consumption are obliged to adapt to the new consumer. New values: honesty, responsibility, transparency, non-invasion A study carried out by Grupo Corporalia, a marketing and printing consultancy, reveals that 4 out of 5 brands have adapted their logo, their image and their establishments or web pages to be more attractive and in tune with the consumer. In case there was any doubt that the current consumer is radically opposed to that of previous generations, Grupo Corporalia has carried out a study of the evolution of 150 brands from all sectors, well-known and smaller. The conclusion is that in the last 2 years, 85% of brands have changed their logo design. Álvaro Canelo, Director of Grupo Corporalia explains, "The corporate image is one of the elements, along with the name or slogan, that define a company. It is the way in which usa phone list is shown to the consumer and what differentiates them from the competition. In the last 12 months, many big brands have changed their image to adapt to new times, usa phone list mainly to usa phone list new consumers." Banco Santander, Danone, Iberostar, Bayer, Mini, Endesa, Starbucks...there are many large companies that have adopted a new image and many more are working on this change that we will see in the coming months. "Not being outdated in an era in which everything is moving very fast is the fear of those responsible for companies," explains the director of Corporalia. Undoubtedly one of the elements that has most marked the change in logos in companies is given by technological disruption. The fact of forcing companies to adapt to all channels, both online and offline, and being present in multiple media, has forced companies to modify their corporate identity. For Grupo Corporalia there is a maxim that has marked these image changes of companies: usa phone list , brands subject to mass consumption are obliged to adapt to the new consumer: new values: honesty, responsibility, transparency, non-invasion of privacy, knowing usa phone list tastes and interests. The consumer of 2018 The current consumer profile has forced brands to change the way they interact. It is a consumer more aware of social actions. Many brands have become more active with causes such as the environment, ecology, gas emissions, product degradation or animal care. Today's consumer demands from brands a responsibility and honesty that was not appreciated before. Proof of this are the different campaigns and changes in food preparation or product manufacturing. On the other hand, regarding the way of interacting with the consumer, nowadays it is especially sensitive to advertising abuses.